Facebook is set to join forces with the Electoral Commission in an effort to drive more of its users to the polling stations in May.
This tactic is new to the UK, but has previously been used in India and the US. The format will be that of being able to add a “Life Event” that informs your friends that you have registered to vote. This action will be prompted to all UK users when they are posting an update.
There doesn't appear to be any political agenda from Facebook towards a particular party. Unless you read into the fact that Tories are blue and so is Facebook... But that's just me clutching at straws. The Electoral Commission enlisted the help of Facebook to drive more people, particularly younger generations, to the polling stations in May.
In the 2010 midterms in America, Facebook reportedly drove almost a third of a million people to vote, according to the University of California.
Outside of the US, similar approaches to this form of voting encouragement were used in Scotland, with Facebook reporting that the YES movement was more popular and as we all know, that was not the case.
Alex Robertson, Director of Communication at the Electoral Commission, said “We’re delighted to be working in partnership with Facebook again to reach those who will be eligible to vote on polling day.
“We saw at the Scottish Independence Referendum that young people are passionate and engaged about the issues that affect their lives. It’s vital that we continue to reach them on platforms like Facebook with information that’s accessible to them.”
Facebook is an incredible way of getting people of particularly a younger demographic involved and driven with issues that effect them.
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