* In depth analysis and recommendations regarding the structure of your company's website
* The latest regarding Latent Semantics, and how this can help your site. This includes using contextual content analysis. polynyms and other white hat techniques
* Meta Tags, Title, Content and Description analysis
* Google Sitemaps recommendations and implementation where applicable
* Relationship between Header Tags and Title Tags, also page content in terms of Search Engine Optimisation
* Achieving content rich in keywords and achieving the right balance
* How you should structure, subdivide or merge pages and even what you should omit.
* Your personal Search Engine Promotion Account Manager
* Your personal Link Campaign Operative. They work exclusively on the management of your link campaigns
* Assessment of inclusions on your website that could adversely affect rankings or cause a ban from search engine indexes
* If and/or when to submit your website to search engines
* Initial 60, 40 or 20 hours (dependent on the promotional level signed up for) of manual (non-automated) link campaigns
* Up to a further 30 hours (dependent upon promotional level) of link campaigns conducted manually every month for the length of your promotion with us.
* Consultation ongoing with your Search Engine Optimisation Account Manager and thorough analysis of your entire company website.
* Any specific advice needed during the course of your promotion to get any remaining unplaced search terms (if any) into the top 10 rankings on Google Yahoo and MSN.
* Detailed monthly reporting on your agreed search terms' rankings across Google, Yahoo and MSN
* Ongoing work on your behalf to safeguard all search terms already placed