What Percentage of People Use Google Instead of Other Search Engines?

Many companies requesting our SEO services ask why we consider Google to be so important – it’s down to the fact that the vast majority of people prefer to use Google when searching for a product or service. While other search engines do still play a part, the ranking of your website within Google is certainly the most important. This is also an important consideration for those considering a pay-per-click campaign (PPC) as the knowledge of which search engine to advertise with will greatly affect your results.

ComScore released a new report yesterday which shows that Google still has an enormous lead on all other search engines.

Other search engines, such as AOL, are pretty much dropping off the scale as so few people regard AOL a good place to find what they’re looking for.

Google plays an important role for any business which needs an online presence and must be considered the top priority when checking how well your website ranks. If you aren’t showing on Google’s first page results, then you are going to struggle against your competitors.

Need search engine optimisation for your website? Contact us about our SEO packages!