Tablet Sales Double Over Christmas

According to the annual Christmas activity survey from IMRG, sales online completed by tablet users have doubled since the previous year.

Derek Eccleston, Head of Research at eDigitalResearch, explains: “Looking at the results, we can see that the internet is now a crucial part of everyday consumer life. Many see logging on during Christmas and Boxing Day as the norm, especially when trying out new gadgets and Christmas gifts. The rise in tablet use and social media sites is an indication for retailers what’s to come in 2012 and it’s important to optimise shopping and browsing use across all available channels in order to boost income and customer loyalty”.

Andrew McClelland, Chief Operations & Policy Officer at IMRG, commented: “iPads and Kindles were among the most wished-for gifts this Christmas and their popularity as a means for accessing the web is booming. The phenomenal popularity of social media is also continuing to grow at a remarkable rate, with over double the amount of people logging onto them over Christmas Day and Boxing Day compared with 2010. Social networks and tablets need to be considered as a key part of any retailer’s marketing strategy, as the opportunities for consumer engagement through these channels are becoming very apparent.”

Ideally not only would a business have a well-designed website, but they would also have a tablet-optimised website as-well.

If your business is in need of a website or a tablet-optimised website, then speak to the experts at Syncro today!